FitRewards Blog

Part of our goal is to continue to providing educational
tools and resources to build a better rewards
program and grow customer loyalty in your business.

FitRewards Feature: Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility

March 7, 2015 3:26 pm

FitRewards was recently featured in Resourcebeat through Club Industry, with our contribution “Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility,”  by Maria Parrella-Turco. Click here to read more.

Join us at IHRSA: Learn from the Industry Leaders in Loyalty and Engagement

March 5, 2015 6:54 pm

Industry professionals attending the 2015 IHRSA Convention in Los Angeles, California, are invited to join industry leaders Maria Parrella-Turco, Consultant, Entrepreneur, and founder of FitRewards, and Blair C. McHaney, CEM Educator, Medallia Institute, President of Club Works, a Medallia Partner Company, for a 90 minute panel discussion, “Learn from the Industry Leaders in Loyalty and […]

Let’s Stop Making It about Price …

February 19, 2015 11:57 pm

There is a misconception out in the industry that if you charge a lower price for your fitness services, that you will have a better rate of member retention. Our company owns clubs and represents clients that range between $9 and $116 per month in membership dues.   It’s been proven that just because a fitness […]

Do’s & Don’ts of Client Loyalty and Retention

February 19, 2015 11:55 pm

Loyalty programs are so prevalent that there are more than 2.1 billion loyalty program memberships in the U.S. alone. 1 Since the 1980s, when customer loyalty programs began to appear, customers have become accustomed to seeing rewards in a myriad of ways; they are spending their money, and gaining in return recognition and instant gratification. […]