FitRewards Blog

Part of our goal is to continue to providing educational
tools and resources to build a better rewards
program and grow customer loyalty in your business.

Retention. Stop…Look…Listen. Repeat

October 24, 2017 4:10 pm

Retention…Optimizing the tenure and residual value of every member. Is it a science? Yes. Is it measurable? Yes. Does it define the overall success of your health club? Well Yes! Do you give it the attention is needs to grow? Probably not, and that’s why you are reading this blog. So Why is it so […]

3 “Simple” Key Factors to Keep Your Facility Looking New

September 22, 2017 6:05 pm

How many articles have you read or industry workshops have you listened to that claimed to have the “secret sauce” to propel your health club business into the million-dollar club? I am not saying that those avenues of education are not important or even helpful, we even present and facilitate many of them. What ends […]

Upgrading Your Referral Program

August 21, 2017 5:02 pm

Your FitRewards platform comes equipped with a page to encourage your members to inspire their friends to come to your fitness center. You’ll immediately get an email when someone fills out their friend’s information so you can reach out to the referred lead to get them a guest pass and mark your records that your […]

How your Health Club can “Succeed” in a saturated market feels more like how to “Survive” these days!

May 2, 2016 8:39 pm

I have a 6.2 mile drive to the office every day. 4 turns on three different streets. Today I counted all the health club business I passed. 11, and I most likely missed a few. If you are not already in a saturated market, don’t think you can sit pretty. Expect to be saturated at […]

10 Out-of-the-Box Ideas to Keep Your Members Engaged

May 12, 2015 6:22 pm

Now that you have your rewards program in place, your members are easily being rewarded for behaviors like check-ins, attending classes, and making purchases at profit centers. Members have logged in and activated their accounts, and are easily referring friends and family members. So, what else can you do to keep your members engaged in […]

Reasons Why Every Business in the Health and Fitness Industry Needs a Customer Loyalty Program

May 11, 2015 5:17 pm

Walk into any business, store, cell phone provider, restaurant, coffee shop, or craft store, and you’ll find that there is a loyalty program in that location. And this is not without fault. The average US household is actively involved in eight loyalty programs. So, why should your health club, gym, or boutique be any different? […]

Fitness and Guest Reviews: How to Engage Members to Write Positive Reviews and Feedback

May 5, 2015 2:08 pm

Customer reviews are a hugely important factor in the health and fitness industry.  With internet sources and word-of-mouth being top referral sources and another means of advertising, the potential for exposure is exponential. Research has shown that 61% of customers read online reviews before making a purchase decision, and 63% of customers are more likely […]

Let’s Stop Making It about Price …

February 19, 2015 11:57 pm

There is a misconception out in the industry that if you charge a lower price for your fitness services, that you will have a better rate of member retention. Our company owns clubs and represents clients that range between $9 and $116 per month in membership dues.   It’s been proven that just because a fitness […]

Do’s & Don’ts of Client Loyalty and Retention

February 19, 2015 11:55 pm

Loyalty programs are so prevalent that there are more than 2.1 billion loyalty program memberships in the U.S. alone. 1 Since the 1980s, when customer loyalty programs began to appear, customers have become accustomed to seeing rewards in a myriad of ways; they are spending their money, and gaining in return recognition and instant gratification. […]