FitRewards Blog

Part of our goal is to continue to providing educational
tools and resources to build a better rewards
program and grow customer loyalty in your business.

Members feet can tell you a lot about how your fitness facility is doing…

November 27, 2017 4:08 pm

Members vote with their FEET! Paying attention to what those feet are saying today can help you plan for tomorrow. If you are a regular on our educational webinars you have heard more than once, “You can’t manage what you can’t measure” So how does measuring members feet help plan for an upcoming year? It […]

How your Health Club can “Succeed” in a saturated market feels more like how to “Survive” these days!

May 2, 2016 8:39 pm

I have a 6.2 mile drive to the office every day. 4 turns on three different streets. Today I counted all the health club business I passed. 11, and I most likely missed a few. If you are not already in a saturated market, don’t think you can sit pretty. Expect to be saturated at […]

One Size Does Not Fit All… when your members are picking a Reward!

April 6, 2016 8:39 pm

It used to work…but not anymore. I remember the days I had multiple frozen turkeys shoved into my freezer from hitting my $350 spending threshold at my local supermarket. Eventually I stopped paying attention to the stores holiday reward promotion simply because I could not take one more turkey and neither could my family! Until […]

Join us at IHRSA: Learn from the Industry Leaders in Loyalty and Engagement

March 5, 2015 6:54 pm

Industry professionals attending the 2015 IHRSA Convention in Los Angeles, California, are invited to join industry leaders Maria Parrella-Turco, Consultant, Entrepreneur, and founder of FitRewards, and Blair C. McHaney, CEM Educator, Medallia Institute, President of Club Works, a Medallia Partner Company, for a 90 minute panel discussion, “Learn from the Industry Leaders in Loyalty and […]