FitRewards was recently featured in Resourcebeat through Club Industry, with our contribution “Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility,” by Maria Parrella-Turco. Click here to read more.
Loyalty programs are so prevalent that there are more than 2.1 billion loyalty program memberships in the U.S. alone. 1 Since the 1980s, when customer loyalty programs began to appear, customers have become accustomed to seeing rewards in a myriad of ways; they are spending their money, and gaining in return recognition and instant gratification. […]