FitRewards Blog

Part of our goal is to continue to providing educational
tools and resources to build a better rewards
program and grow customer loyalty in your business.

10 Out-of-the-Box Ideas to Keep Your Members Engaged

May 12, 2015 6:22 pm

Now that you have your rewards program in place, your members are easily being rewarded for behaviors like check-ins, attending classes, and making purchases at profit centers. Members have logged in and activated their accounts, and are easily referring friends and family members. So, what else can you do to keep your members engaged in […]

Fitness and Guest Reviews: How to Engage Members to Write Positive Reviews and Feedback

May 5, 2015 2:08 pm

Customer reviews are a hugely important factor in the health and fitness industry.  With internet sources and word-of-mouth being top referral sources and another means of advertising, the potential for exposure is exponential. Research has shown that 61% of customers read online reviews before making a purchase decision, and 63% of customers are more likely […]

FitRewards Feature: Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility

March 7, 2015 3:26 pm

FitRewards was recently featured in Resourcebeat through Club Industry, with our contribution “Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility,”  by Maria Parrella-Turco. Click here to read more.

Do’s & Don’ts of Client Loyalty and Retention

February 19, 2015 11:55 pm

Loyalty programs are so prevalent that there are more than 2.1 billion loyalty program memberships in the U.S. alone. 1 Since the 1980s, when customer loyalty programs began to appear, customers have become accustomed to seeing rewards in a myriad of ways; they are spending their money, and gaining in return recognition and instant gratification. […]