Now that you have your rewards program in place, your members are easily being rewarded for behaviors like check-ins, attending classes, and making purchases at profit centers. Members have logged in and activated their accounts, and are easily referring friends and family members. So, what else can you do to keep your members engaged in […]
Customer reviews are a hugely important factor in the health and fitness industry. With internet sources and word-of-mouth being top referral sources and another means of advertising, the potential for exposure is exponential. Research has shown that 61% of customers read online reviews before making a purchase decision, and 63% of customers are more likely […]
FitRewards was recently featured in Resourcebeat through Club Industry, with our contribution “Leveraging the Psychological Power of a Loyalty Program for Your Fitness Facility,” by Maria Parrella-Turco. Click here to read more.
Loyalty programs are so prevalent that there are more than 2.1 billion loyalty program memberships in the U.S. alone. 1 Since the 1980s, when customer loyalty programs began to appear, customers have become accustomed to seeing rewards in a myriad of ways; they are spending their money, and gaining in return recognition and instant gratification. […]