FitRewards Blog

Part of our goal is to continue to providing educational
tools and resources to build a better rewards
program and grow customer loyalty in your business.

Retention. Stop…Look…Listen. Repeat

October 24, 2017 4:10 pm

Retention…Optimizing the tenure and residual value of every member. Is it a science? Yes. Is it measurable? Yes. Does it define the overall success of your health club? Well Yes! Do you give it the attention is needs to grow? Probably not, and that’s why you are reading this blog. So Why is it so […]

10 Out-of-the-Box Ideas to Keep Your Members Engaged

May 12, 2015 6:22 pm

Now that you have your rewards program in place, your members are easily being rewarded for behaviors like check-ins, attending classes, and making purchases at profit centers. Members have logged in and activated their accounts, and are easily referring friends and family members. So, what else can you do to keep your members engaged in […]

Fitness and Guest Reviews: How to Engage Members to Write Positive Reviews and Feedback

May 5, 2015 2:08 pm

Customer reviews are a hugely important factor in the health and fitness industry.  With internet sources and word-of-mouth being top referral sources and another means of advertising, the potential for exposure is exponential. Research has shown that 61% of customers read online reviews before making a purchase decision, and 63% of customers are more likely […]

Rewarding Goes Social with New Facebook Integrations

March 30, 2015 7:17 pm

FitRewards is happy to announce a new integration with Facebook, the largest social media site, worldwide. A fundamental standard for years for most businesses has been that consumers rely heavily on the influence of friends, family, and co-workers for recommendations of where to eat, where to shop, and where to work out. As a society, […]

Join us at IHRSA: Learn from the Industry Leaders in Loyalty and Engagement

March 5, 2015 6:54 pm

Industry professionals attending the 2015 IHRSA Convention in Los Angeles, California, are invited to join industry leaders Maria Parrella-Turco, Consultant, Entrepreneur, and founder of FitRewards, and Blair C. McHaney, CEM Educator, Medallia Institute, President of Club Works, a Medallia Partner Company, for a 90 minute panel discussion, “Learn from the Industry Leaders in Loyalty and […]